Connect your WooCommerce store to HubSpot
Your WooCommerce store generates the data. HubSpot is where it earns its keep.
As HubSpot specialists, we connect WooCommerce to HubSpot using the MakeWebBetter integration, giving you full visibility over your customers, orders and marketing performance. From initial setup through to advanced automation and reporting, we make sure your eCommerce data flows correctly into HubSpot, so you can deliver personalised customer experiences and make smarter commercial decisions.
A properly configured integration, plus the automation and reporting layer that makes it commercially useful. The standard integration gives you the data. We build the workflows, reports and custom logic that turn it into revenue.
From store activity to HubSpot action, in real time
Every event in WooCommerce becomes structured data in HubSpot, ready for segmentation, reporting and automation.
WooCommerce activity (customers, orders, products, abandoned carts)
MakeWebBetter integration
HubSpot contacts, deals and product records updated in real time
Segmentation, reporting and dashboards
Automation triggered immediately
Everything required to make HubSpot your commercial command centre
From the foundational sync to the custom layer on top, we build the integration so HubSpot fits your business, not the other way around.
Professional integration setup
We configure the MakeWebBetter integration end-to-end, so your WooCommerce store is correctly connected with HubSpot and all key data syncs reliably between both platforms.
Customer synchronisation
Customers are synced into HubSpot automatically, keeping contact records up to date with the latest purchase and engagement information.
Order and product synchronisation
Orders and products sync into HubSpot, so your sales and marketing teams can see exactly what customers have bought and when, and segment customers based on purchase behaviour.
Abandoned cart tracking
Capture abandoned carts and use HubSpot workflows to recover lost sales through personalised email, SMS or WhatsApp campaigns.
Powerful automation
Once WooCommerce data is in HubSpot, you can automate almost every stage of the customer journey, from welcome sequences and post-purchase follow-ups to cross-sell, win-back, loyalty and subscription renewal campaigns.
Reporting and insights
Build dashboards that combine eCommerce and CRM data, including revenue, customer lifetime value, repeat purchase rates, product performance, marketing attribution and conversion rates.
Beyond the standard integration
The MakeWebBetter integration is a strong foundation, but most businesses need more. We regularly build custom workflows, reports, properties and API integrations to extend the platform, so HubSpot fits your business rather than the other way around.
Ongoing optimisation
Whether you're implementing HubSpot for the first time or improving an existing WooCommerce integration, we help configure, optimise and extend your setup, so you get maximum value from both platforms.
Built for WooCommerce stores that want eCommerce and CRM to operate as a single system
We work best with WooCommerce stores using HubSpot, or planning to, that want their data to work together rather than in parallel.
This is a good fit if any of these sound familiar:
- Your WooCommerce store and HubSpot account exist in parallel but don't share data
- Abandoned carts, post-purchase follow-ups and win-back campaigns are running poorly or not at all
- You can't easily see customer lifetime value, repeat purchase rates or product performance in one place
- Your marketing team can't segment customers by what they've actually bought
- You've outgrown what the standard integration can do on its own
Ready to connect your store to HubSpot?
Talk to our team about a WooCommerce x HubSpot integration tailored to how your business actually sells.