Turn Mariana Tek into a powerful CRM & Marketing platform.
Our custom Mariana Tek integration extends the platform far beyond its native capabilities by syncing operational data directly into HubSpot in real time. Instead of treating Mariana Tek as an isolated booking system, we transform it into the foundation of a complete CRM, reporting and marketing ecosystem.
Whether you're managing a single studio or multiple locations, the integration provides a live view of memberships, bookings, revenue and customer engagement, allowing your team to make smarter decisions and automate more of the customer journey.
Memberships, reservations, classes and revenue, live in HubSpot
Mariana Tek activity (memberships, reservations, classes, purchases, EPOS sales) flows into HubSpot custom objects and deals in real time, ready for reporting, segmentation and automation.
Mariana Tek activity captured
Real-time sync to HubSpot
Custom objects and deals updated
Reporting and automations triggered
A complete operational view of your business, inside HubSpot
Every membership, class, reservation and transaction is mirrored into HubSpot as it happens. No exports, no nightly batches, no missing data.
Real-time membership synchronisation
Every membership is synced into HubSpot as a custom object, with a complete history of each customer's subscription, status and lifecycle. This is what enables advanced reporting, segmentation and automation built around membership data.
Reservation tracking
Class reservations are synchronised into HubSpot in real time as custom objects, giving you complete visibility into attendance patterns and member engagement.
Class synchronisation
Classes are synced as their own custom objects, allowing reservations, instructors and memberships to be linked together for proper reporting and analytics.
Purchase and EPOS synchronisation
Purchases made through Mariana Tek are created as HubSpot deals automatically, and over-the-counter sales through Mariana Tek's EPOS system are synced too. You get a complete picture of every customer's spend, both inside and outside their membership.
Reporting that goes beyond Mariana Tek
With all operational data in HubSpot, you can build dashboards that simply aren't possible in Mariana Tek alone, including membership retention and churn, class utilisation and occupancy, attendance trends, revenue, customer lifetime value, member engagement, booking frequency, purchase behaviour and studio performance.
Advanced membership automations
Trigger sophisticated workflows that respond to customer behaviour automatically, including failed payment reminders via email, SMS or WhatsApp, renewal campaigns, expiring membership notifications, win-back sequences for cancelled members, inactive member re-engagement, attendance milestone rewards and onboarding journeys for new members.
Marketing without limits
Once Mariana Tek data lives inside HubSpot, you can build highly targeted campaigns based on almost any combination of data: membership type, class attendance, last visit, revenue generated, purchase history, reservation behaviour, membership age, failed payments, location and customer engagement.
Unified member profiles
Every membership, reservation, class and purchase is linked to a single HubSpot contact record, giving your team a complete view of each member's journey, value and engagement.
Built for studios that want more from their data
We work best with studios and multi-location operators who are already running HubSpot, or planning to, and want Mariana Tek to power more than just bookings.
This is a good fit if any of these sound familiar:
- You run a single studio or multiple locations on Mariana Tek and want one source of truth for customer data
- Your marketing team can't currently segment members by behaviour, spend or attendance
- You can't easily see who's about to churn or who hasn't visited in 30 days
- Failed payments and expiring memberships are handled manually
- You want to send personalised email, SMS or WhatsApp campaigns based on real activity, not guesswork
Extends as your operation scales
Every integration is built around your specific business processes. If you need additional custom objects, bespoke workflows, third-party integrations or executive dashboards, we extend the platform to fit your operation as it grows.
Ready to put your studio data to work?
Talk to our team to see what a Mariana Tek ↔ HubSpot integration can do for your studio.