Client
ProDog Raw
Categories
Business, Creative, Marketing, Strategy
Start Date
January 1, 2024
Project URL
https://www.prodograw.com/
[ portfolio ]

ProDog Raw

Objective:

Improve operational efficiency, enhance team performance, and unlock new revenue pipelines — without compromising on customer service quality.

Homepage hero section of ProDog Raw website – designed to showcase award-winning dog food with Incepty’s marketing strategy
[ portfolio ]

Key Outcomes:

  • Introduced a new, efficient CRM migration – saving the business £12k annually, while opening untapped marketing and sales funnel capabilities.
  • Rebuilt internal operations across the customer service, sales, and trade departments, creating streamlined systems that increased output and improved accountability.
  • Automated reporting processes, freeing up valuable time while delivering deeper insights into performance and expenditure.
  • Negotiated and secured new courier service contracts, leading to over £200k in annual savings.
  • Total operational savings: £50,000+ per year, with enhanced team structure, higher customer satisfaction, and new pathways for commercial growth.
ProDog Raw website product grid – showcasing Incepty’s support in visual storytelling and product category clarity

What We Delivered:

✔️ CRM audit & migration strategy
✔️ Team structure redesign
✔️ Performance tracking dashboards
✔️ Negotiation of supplier contracts
✔️ Cross-departmental marketing integration