[ portfolio ]
HYPR Fitness
Objective:
Rebuild the reputation of a once-trusted local gym that had lost relevance, reconnecting with the community while delivering a fresh, modern brand experience.
[ Portfolio ]
Key Outcomes:
- Revived a failing fitness brand, once known as TruGym, by rebranding and launching HYPR Fitness with a strong community-first narrative.
- Reconnected with previously alienated local demographics through targeted marketing and authentic content creation.
- Designed and built a custom website and landing page, while integrating with an existing CRM (despite its limitations).
- Delivered full-service marketing including paid ads, email campaigns, print marketing, and social media launch.
- Produced all branded visuals including graphic design, video shoots, and brand ambassador management.
- Provided ongoing operational support: setting up email infrastructure, social accounts, and advising on internal systems.
What we delivered:
✔️ End-to-end rebrand & website build
✔️ CRM integration & automation
✔️ Full creative content production (video, graphics, photo)
✔️ Localised ad campaigns & flyering
✔️ Continued strategic and operational support