Client
Sublow HzCategories
Business, Creative, Marketing, StrategyStart Date
February 7, 2025Project URL
https://sublowhz.co.uk/
[ Case Study ]
Bristol Dementia Action Alliance

Objective:
Reinforce the identity and impact of a grassroots organisation leading Bristol’s dementia-friendly movement — by modernising its message, deepening community engagement, and supporting internal clarity for future growth.

[ Case Study ]
Key Outcomes:
- Refined BDAA’s public voice to better reflect its passion, legacy, and authority as a changemaker within the dementia support landscape.
- Developed a content strategy rooted in storytelling — humanising the charity’s mission, showcasing impact, and boosting visibility across Bristol and beyond.
- Delivered messaging clarity across departments, helping volunteers, partners, and trustees communicate with alignment and purpose.
- Provided the tools and templates to create consistent, accessible content while respecting the needs of dementia-affected audiences.

What we delivered:
Refreshed tone of voice, messaging pillars, and brand positioning
Storytelling-led content strategy and example campaign frameworks
Social media guidance tailored to accessibility and reach
Volunteer-friendly content creation tools and brand templates
Strategic consulting to support partnership building and operational clarity