[ Case Study ]
BiiiG Academy
Objective:
Establish a strong, community-rooted brand for a newly launched charity supporting vulnerable youth in Bristol — while laying the strategic and creative foundations for sustainable growth, outreach, and funding.
[ Case Study ]
Key Outcomes:
- Built a powerful brand identity around the charity’s mission — Build. Imagine. Innovate. Inspire. Greatness. — to connect with both youth and stakeholders in a language that feels real, bold, and relevant.
- Delivered a values-led creative direction that balances approachability with authority, building trust with at-risk youth, local leaders, and funding partners alike.
- Integrated a social-first marketing framework to drive engagement, raise awareness, and activate community support — while futureproofing for scalable campaign rollouts and digital partnerships.
- Crafted an asset library and adaptable messaging templates, enabling in-house volunteers and partners to create content independently while remaining on-brand.
What We Delivered:
Full brand identity including tone of voice, logo concept, tagline, and value framework Content and campaign templates optimised for social, print, and outreach Strategy and messaging plan to support funding applications and community engagement Creative asset bank for future workshops, mentoring, and education initiatives Ongoing marketing consultation to align brand growth with operational impact