[ Case Study ]

HYPR Fitness

Objective:

Rebuild the reputation of a once-trusted local gym that had lost relevance, reconnecting with the community while delivering a fresh, modern brand experience.

HYPR Fitness gym interior – branding, signage and lighting strategy supported by Incepty
Client
HYPR Fitness
Location
Kiddermininster, UK
Project URL
https://hyprfitness.co.uk
[ Case Study ]

Key Outcomes:

  • Revived a failing fitness brand, once known as TruGym, by rebranding and launching HYPR Fitness with a strong community-first narrative.
  • Reconnected with previously alienated local demographics through targeted marketing and authentic content creation.
  • Designed and built a custom website and landing page, while integrating with an existing CRM (despite its limitations).
  • Delivered full-service marketing including paid ads, email campaigns, print marketing, and social media launch.
  • Produced all branded visuals including graphic design, video shoots, and brand ambassador management.
  • Provided ongoing operational support: setting up email infrastructure, social accounts, and advising on internal systems.
HYPR Fitness homepage content – Incepty-led brand messaging and user experience layout

What we delivered:


✔️ End-to-end rebrand & website build
✔️ CRM integration & automation
✔️ Full creative content production (video, graphics, photo)
✔️ Localised ad campaigns & flyering
✔️ Continued strategic and operational support